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SKILLS FOR LIFE - How to gather and use market research to guide decision making
Mon, 24 June
|EZONE NORTH ROOM 210
Conducting market research for critical analysis to help companies make informed decisions. You will be shown the various methodologies aligned to your objectives plus AI led and other tools to help support the gathering and analysis of the information. Led by industry expert Tracy Armson.
Time & Location
24 June 2024, 12:00 pm – 2:00 pm
EZONE NORTH ROOM 210, 35 Stirling Hwy, Crawley WA 6009, Australia
Guests
About the event
Conducting market research for critical analysis to help companies make informed decisions. Led by industry expert Tracy Armson. Market Research is more than just surveys designed to confirm what you think. Learn the different methodologies and teh latest tools and techniques to help your market research efforts. Plus learn how to use this data to make better decisions for the business you work for.
ABOUT TRACY ARMSON
30 years industry experience
Tracy is a senior consultant with both client and agency experience. She has extensive
educational industry knowledge having worked on projects for Curtin University and ECU.
She has also taught a market research unit at ECU in both Australia and China.
She has a strongly strategic perspective and utilises this to translate consumer sentiment
into practical advice for clients.