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Mon, 24 June

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EZONE NORTH ROOM 210

SKILLS FOR LIFE - How to gather and use market research to guide decision making

Conducting market research for critical analysis to help companies make informed decisions. You will be shown the various methodologies aligned to your objectives plus AI led and other tools to help support the gathering and analysis of the information. Led by industry expert Tracy Armson.

SKILLS FOR LIFE - How to gather and use market research to guide decision making
SKILLS FOR LIFE - How to gather and use market research to guide decision making

Time & Location

24 June 2024, 12:00 pm – 2:00 pm

EZONE NORTH ROOM 210, 35 Stirling Hwy, Crawley WA 6009, Australia

Guests

About the event

Conducting market research for critical analysis to help companies make informed decisions. Led by industry expert Tracy Armson. Market Research is more than just surveys designed to confirm what you think. Learn the different methodologies and teh latest tools and techniques to help your market research efforts. Plus learn how to use this data to make better decisions for the business you work for.

ABOUT TRACY ARMSON

30 years industry experience

Tracy is a senior consultant with both client and agency experience. She has extensive

educational industry knowledge having worked on projects for Curtin University and ECU.

She has also taught a market research unit at ECU in both Australia and China.

She has a strongly strategic perspective and utilises this to translate consumer sentiment

into practical advice for clients.

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